We Are Retail
Retail is crucial to Illinois’ economy. The retail industry provides one out of every four Illinois jobs, generates the second-largest amount of tax revenue for the state, and is the largest source of revenue for local governments. But we know retail is so much more than numbers and revenue.
Every retailer has a story to tell. From family businesses stretching generations to budding entrepreneurs, neighborhood staples, and new pop-up ventures, retailers are the faces we repeatedly see, the answers to our everyday needs, and the trusted contributors to some of life’s greatest moments – big and small. The We Are Retail campaign shares the stories of Illinois independent retailers through videos, photos, and blogs. Created by the Illinois Retail Merchants Association (IRMA), We Are Retail is designed to raise awareness of the impact retailers have on our lives and our communities.
Being a retailer requires passion, dedication, tenacity, and heart. We invite you to learn more about what motivates retailers as they share how their profession can be challenging yet incredibly rewarding. Their products and services may vary, but every story proudly proclaims: We Are Retail.