CHICAGO – Today, the Illinois Retail Merchants Association (IRMA) has launched a significant statewide radio campaign aimed at educating consumers about the safeguards they should adopt when visiting a grocery, pharmacy or retail store. The public service advertisement (PSA) will air 2,100 times over the next 10 days in every media market throughout the state. The buy includes airtime on African American radio stations as well as a version of the ad to be broadcast on Spanish language stations.
“From the earliest stages of this pandemic, retailers have implemented sweeping changes to how they operate their stores while at the same time meeting unprecedented customer demand. The goal of this PSA is to ensure customers take precautions to keep themselves and other customers safe while also protecting our essential retail workers,” said Rob Karr, president & CEO, Illinois Retail Merchants Association. “As always, retailers across the state are working diligently to ensure safe working and shopping environments for all who enter our stores. As the Governor has noted several times, we need consumers to also do their part.”
Radio Ad Script (30 seconds)
“Going to the store? Here’s a few tips.
Wear a cloth mask that covers your nose and mouth…
Remember, both inside and outside the store, stay at least 6 feet apart…
When possible, avoid using cash.
And, try to have one member per family go shopping.
Please thank retail employees. They are working for you.
Retailers are committed to keeping employees and customers safe…and our shelves stocked.
The Illinois Retail Merchants Association is the voice for retail – and we thank you for doing your part.”
About the Illinois Retail Merchants Association (IRMA)
One of the largest state retail organizations in the United States, IRMA serves as the voice of retailing and the business community in state government. Founded in 1957, IRMA represents more than 23,000 stores of all sizes and merchandise lines. From the nation’s largest retailers to independent businesses in every corner of the State, merchants count on IRMA to fight for the best possible environment in which to do business in Illinois.